It seems that QR codes are getting more popular with each passing day. If you’re wondering just what on Earth they are, the answer is simple: a QR code is a bar code that stores information. You may think that this is not glamorous at all, but a QR code is so much more.
QR Codes (or Quick Response Codes) were originally used to track and store car parts data, but now, you can store absolutely everything in a small little code: texts, images, photos, urls… I mean, you name it. The code typically looks something like this:
Go ahead; use your phone to read these QR codes! If your Smartphone doesn’t have a QR code reader, just download one- there are free versions for Blackberries and Androids (newer Nokia versions can also read these QR codes with the appropriate app, and iPhones come stock with a QR Code Reader App). Now imagine having your company or personal contact information available in a QR Code. Potential clients can get your information in a snap. But of course, a QR Code is not limited to storing text; it can store images and photographs as well as other media such as video or audio. If you’re a graphic designer, easily show off your portfolio; or if you’re a musician you can store your sample in the same QR code! If you want to go a little bit further, you can make even store a promotional video in the same QR code! Not only does a QR Code allow you pass on information easily, it also reduces the amount of printed paper and therefore, your carbon footprint. As business, you can cut back your expenditures directed towards business cards. Of course, traditional business cards are still needed in most cases; but limiting your amount of printed cards will not only benefit you, but also the environment; it’s a win-win.